The Latest Style Trend: Fashion Protecting Forests

Visionary fashion industry leader EILEEN FISHER and award winning environmental organization Canopy are Satin V-neck Beaded A-line Sweep Train Evening Dressannouncing a new partnership that will see them follow the thread that leads directly from the world's runways to our last remaining intact forests. These new efforts set the apparel sector and Canopy on a path to bolster protection of ancient and endangered forest ecosystems. Also at the helm of this compelling campaign to raise awareness and work towards solutions are cutting-edge sustainability frontrunners Quiksilver, prAna, Patagonia and lululemon athletica along with 14 progressive designers.Fashion frequently has an environmental cost that doesn't show up on the price tag. Canopy research has found that the planet's ancient and endangered forests,Satin sweatheart sheath Beaded Cocktail dress from the lush tropical rainforests of Indonesia to the great northern boreal forests, are increasingly being cut down and pulped to make fabrics like rayon and viscose. The forest conservation organization has documented fiber from these rare forests turning up in suit jacket linings, dresses and skirts, t-shirts and tank tops. It's a growing and harmful trend. 

In another step forward on sustainability, EILEEN FISHER, Quiksilver,Trumpet/Mermaid Ruching Daffodil beaded Chiffon Prom dresses prAna and Patagonia are the first to begin working with Canopy to tackle the problem. These companies have developed purchasing policies to help eliminate the use of endangered forest fiber, are engaging their suppliers to further understand their supply chain, supporting research and development of solutions such as recycled viscose and have committed to partner with Canopy in raising awareness of the link between fashion and forest conservation."At EILEEN FISHER, honoring the earth and its connection to human well-being is a company priority," said Amy Hall, Director of Social Consciousness. "The current role of fashion in forest depletion is alarming but we know designers and leading fashion houses can make a difference. Working with Canopy to address our use of forest fiber, develop mechanisms to ensure our fabrics are free of endangered forests and to craft long-term solutions for sustainable fabric sourcing are the first steps in turning the tide for the world's rare forests.""Canopy is thrilled to be working with these conscientious leaders of the clothing industry," said Nicole Rycroft, Canopy Executive Director.The student's goal was to Water melon Chiffon sheath one shoulder bridesmaid dresses get the most accurate positions on a tagged leopard shark without influencing the shark's behavior. "Their actions are setting a new bar for sustainability within the sector and inspiring other large global players. That's good news for the world's forests, species and climate. And for those of us who love both fashion and our planet, we can finally wear our green heart on our sleeve." 

Cutting ancient trees to produce more and more clothing is a rapidly expanding threat to the world's endangered forests and the communities and species that depend on them. Last year, an estimated 70 million trees were cut for fabric production and it is projected to double in the next 20 years."At Quiksilver, we are substantially investing in socially responsible efforts. Like our consumers, we believe we have a responsibility to leave the natural environment in a better way than we find it today" said Nick Drake,Simply white Chiffon one shoulder beaded evening dresses Chief Marketing Officer of Quiksilver, Inc. "We are proud to be launching our initiative to eliminate endangered forest from our products and look forward to implementing our policy with integrated solutions and product lines we have been championing including recycled fabrics".Designers, apparel brands, retailers, trendsetters and fashionistas all have a role to play in protecting the planet's forests and climate and assuring a brighter future for the animals that live in our forests like bears, tigers, Woodland caribou and orangutans.